50 mln British mobile phone users will be able to donate to any charity through a simple text message.
This service is available from the major mobile phone operator Vodafone that is working with the online donation service JustGiving and introduced the text message service JustTextGiving for Britain’s 184,000 charities.
Anyone can donate of up to £10 a time to any of the chrities registered in this scheme. All money will go to the charitable cause and this service will cost nothing to charities and the donors. The money will be either added to the donor’s monthly mobile bill or deducted from their pay-as-you-go balance. The service will work with any network, not just Vodafone. Registered charities can set up their codes from Monday and individual fundraisers from June.
This service can transform the power of fundraising and is estimated to raise a total £96m a year by 2014, according to Thinktank ResPublica.