Apple has eased the subscription policies for its iPad and iPhone in a move that is believed to help newspaper and magazine publishers to make more money from the sale and promotion of the current mobile devices.
The move is believed to make it easier for publishers to sell subscriptions for the devices outside of the Apple online store. This move is particularly interesting for publishers as they were previously obliged to give Apple 30 per cent of the revenue from subscribers that signed up through the store.
Apple has not given any reason for the change as of yet. The move however allows Apple to avoid legal trouble if regulators decided that the policies represented an attempt to control prices in still-developing markets for mobile subscriptions.
Apple finds itself in a position of power as the Apple iPhone and iPad are among the world’s top selling and popular devices. Since the launch of the iPad 14 months ago, Apple has sold more than 25 million devices.
The greater flexibility that this change allows ensures that publishers will be able to sell the iPad and iPhone as part of bundled subscriptions. Apple is promoting newspaper and magazine subscriptions in the next update of the software that runs the iPad and iPhone. The software will feature a digital newsstand that automatically adds the latest editions on the user’s subscription list.