Changes to Apple Subscription Policies

Apple has eased the subscription policies for its iPad and iPhone in a move that is believed to help newspaper and magazine publishers to make more money from the sale and promotion of the current mobile devices.

The move is believed to make it easier for publishers to sell subscriptions for the devices outside of the Apple online store. This move is particularly interesting for publishers as they were previously obliged to give Apple 30 per cent of the revenue from subscribers that signed up through the store.

Apple has not given any reason for the change as of yet. The move however allows Apple to avoid legal trouble if regulators decided that the policies represented an attempt to control prices in still-developing markets for mobile subscriptions.

Apple finds itself in a position of power as the Apple iPhone and iPad are among the world’s top selling and popular devices. Since the launch of the iPad 14 months ago, Apple has sold more than 25 million devices.

Apple’s concession will likely ease the tensions building among publishers that disliked the idea of relinquishing so much revenue and control to the world’s most valuable technology company.

The greater flexibility that this change allows ensures that publishers will be able to sell the iPad and iPhone as part of bundled subscriptions. Apple is promoting newspaper and magazine subscriptions in the next update of the software that runs the iPad and iPhone. The software will feature a digital newsstand that automatically adds the latest editions on the user’s subscription list.

Advertisements

About Telecom News

News : Services & Telecom solutions entreprises : Fax Internet, Conference Call, Video Conference, Voice Over IP & VoIP ...
This entry was posted in Apple and tagged , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s