Nokia & Microsoft Pair-Up

Recently, Microsoft and Nokia have met numerous times over the past months to discuss a joint venture in smart phones.  They hope that their strengths converged will produce a line of cell phones that will quickly grab market share from other industry leaders like Apple’s iPhone, Google’s Android phones, and Rim’s BlackBerry line.

With a Windows mobile operating system and the Nokia phone’s, which have previously been industry leaders that have let their grip slip in recent years, announced their plan to partner first in February  hoping they can quickly bring a winning product to the global market.

The chairman of Nokia, Jorma Olilla said in February that the company’s cell phones equipped with Microsoft System will reach the market in 2012. But in a document sent to the U.S. government, Nokia has admitted that its agreement with Microsoft was not yet fully completed and added saying that the Windows Phone only become the main operating system from Nokia in 2013.  Time will tell exactly when we’ll see this line of mobile devices.  Microsoft has also said that some features of their smart phone partnership include:

  • Nokia would adopt Windows Phone as its principal smartphone strategy, innovating on top of the platform in areas;
  • Nokia would help drive the future of Windows Phone. Nokia would contribute its expertise on hardware design, language support, and help bring Windows Phone to a larger range of price points, market segments and geographies.
  • Nokia and Microsoft would closely collaborate on joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products.
  • Nokia Maps would be a core part of Microsoft’s mapping services. For example, Maps would be integrated with Microsoft’s Bing search engine and adCenter advertising platform to form a unique local search and advertising experience
  • Nokia’s extensive operator billing agreements would make it easier for consumers to purchase Nokia Windows Phone services in countries where credit-card use is low.
  • Microsoft development tools would be used to create applications to run on Nokia Windows Phones, allowing developers to easily leverage the ecosystem’s global reach.
  • Nokia’s content and application store would be integrated with Microsoft Marketplace for a more compelling consumer experience.

If both Microsoft and Nokia synch and develop a wide range of smart phones that are on the market quickly while RIM is struggling, they can to take a piece of the smart phone market pie instead of letting competitors like Apple and Google Android phones pick up the slack, or let RIM back in the game.  Only time will tell.


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